Category: Content Marketing
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Content Writing vs Copywriting: What’s the Difference?
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Many people, including business owners and even marketing professionals, use the terms copywriting and content writing interchangeably. But, while there are certainly some similarities and overlap between the two types of writing, and both are important elements of marketing strategies, there are some key differences to understand when it comes…
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What’s the Relationship Between Content Writing and Local SEO?
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Approximately 46% of Google searches are for local businesses, making Google the place to be if you want to attract as many local customers as possible. But getting seen on Google is a lot easier said than done — local businesses face fierce competition for online visibility. To stand out in…