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Content Writing vs Copywriting: What’s the Difference?
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Many people, including business owners and even marketing professionals, use the terms copywriting and content writing interchangeably. But, while there are certainly some similarities and overlap between the two types of writing, and both are important elements of marketing strategies, there are some key differences to understand when it comes…
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What’s the Relationship Between Content Writing and Local SEO?
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Approximately 46% of Google searches are for local businesses, making Google the place to be if you want to attract as many local customers as possible. But getting seen on Google is a lot easier said than done — local businesses face fierce competition for online visibility. To stand out in…
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Exploring the Impact of AI on Content Writing in 2023 and Beyond: Theories, Observations, and Experiences
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As a freelance content writer, I’ve been getting asked a lot lately about the impact of AI on content writing and how AI tools, such as ChatGPT, have affected my work (and how I feel about these tools in general). It’s something I’ve spent a lot of time thinking about…
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What Does the Future of Remote Work Look Like in 2022?
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Remote work — or telework or work-from-home, as it’s also commonly called — is a work trend that’s been steadily on the rise for years now. However, the COVID-19 pandemic has forced many companies that previously didn’t offer remote work opportunities to experiment with letting their employees work from home…
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How To Get the Most Out of Working with Culturally-Diverse Remote Teams
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Time differences and time management aside, working with remote teams can also be complicated because of cultural differences. Even the closest countries, like the United States and Canada for instance, have subtle cultural differences that can cause communication problems or misunderstandings in the workplace. So, when you work with an…
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Effective Time Management for Remote Workers: Proven Techniques
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One of the biggest challenges faced by remote workers, especially those new to the lifestyle, is how to manage time effectively. The flexibility and freedom that make remote work so appealing also make it hard to stay productive 100 percent of the time. If you’re making the shift from an…
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Why Remote Workers Are More Productive Than Co-Located Teams
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The old way of thinking was that remote workers are lazy, unproductive slackers who don’t want to come to an office because they don’t want to work. Over the past few years, the narrative has shifted and companies are beginning to realize the truth: remote workers are more productive than…
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How To Efficiently Collaborate with Remote Teams
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The number of remote employees is exponentially growing as more millennial and Generation Z workers are opting out of traditional, linear career paths and more companies are realizing that what an employee can do is more important than where they are located. Hiring remote employees allows you to build a…